Bayfields presents the Lyric hearing aid


Fleet practice became one of 66 audiology suites nationwide to be selected to dispense the technology


A Bayfields practice of opticians and audiologists in Fleet has introduced the ‘invisible’ permanent hearing aid solution, Lyric, becoming one of 66 audiology suites nationwide capable of prescribing and delivering the technology to patients.

The practice recently completed a refurbishment to create a dedicated audiology suite, the second Bayfields practice to do so, investing in specialist equipment including ENT microscopes and soundproof booths.

Audiology professionals working in the practice have received specialized training to fit Lyric hearing aids and patients can purchase a subscription from the team for the hearing aid solution.

The Lyric Aid, made by Phonak, is inserted deep into the ear canal and thus remains “invisible” for up to eight weeks, after which it will be replaced. The solution does not require any battery or charge.

Claire Saywell, Senior Audiology Practitioner at Bayfields Opticians and Audiologists in Fleet, said: “We have long focused on improving the overall audiology experience for the Fleet community.

Saywell suggested that the creation of the new audiology suite may “meet the growing demand for an accessible hearing test experience” while providing the Bayfields service and suggested that the recognition from Phonak is a testament to the work of the practice. .

Research suggests that up to 75% of ears are suitable for Lyric aids, with the company suggesting they provide “clearer, more natural sound, increased comfort, and proven relief from tinnitus symptoms.”

Head of Audiology for Bayfields, Paul Jackson, explained that Lyric had never been seen in Fleet or the surrounding communities before, commenting: “Your choice of hearing aid should be tailored to your lifestyle; today there are a multitude of hearing solutions available on the market, but we want to go much further and offer our customers the opportunity to benefit from solutions that are truly life changing.

“The fact that Phonak selects us to be its local Lyric supplier recognizes the investment we are making as a company in providing transformative hearing services and solutions,” he continued, adding that the new facility , although clinical in its capabilities, “now looks more like a boutique suite and has everything we need to provide an added level of comfort.”

Opening of a specialized suite

The firm opened its new audiology suite earlier this year, with Saywell suggesting it was a “big step forward in bringing the latest technology to our clients, as well as opening up the possibility of providing services. full-time audiology ”.

Commenting on the response received by the new facilities, she said OT: “Customers have commented on how much they really appreciate the new look of the practice and, especially in the audiology room, they were really impressed with the specialized equipment we installed.

“I really like welcoming customers into the suite and seeing their reaction, it all adds to the customer experience,” she added.

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