Best and Worst Hearing Aid Brands and Retailers for 2022


More than 6 in 10 members say they are completely or very satisfied with their hearing aids.

But the survey reveals some differences from one brand to another. As in previous surveys, Costco’s in-house hearing aid brand, Kirkland, landed at the top of the rankings, with an overall satisfaction score of 78 (out of 100), followed closely by brands Phillips, Oticon and Phonak. , all at age 75.

Costco’s Kirkland brand was the only brand to receive the highest ratings from members for value, which we defined as satisfaction with a hearing aid’s performance relative to its cost.

Phillips and Rexton also received high ratings for value, but all other brands received average to low ratings.

Value is an important factor to consider, as it is the best predictor of members’ overall satisfaction with their hearing aids.

Insurance coverage is not a given
As you probably already know if you’ve purchased hearing aids, coverage for these devices is often spotty, and some insurers, including Medicare, offer no coverage.

In our survey, more than half of the 24,483 members who indicated the type of retailer where they purchased hearing aids said that insurance did not cover any of their initial costs.

Hearing aid pricing
Costco also stands out as a retailer, according to the 9,407 CR members who rated individual retailers. (The company sells other brands of hearing aids in addition to its own Kirkland brand.) Costco, which tops the list in overall satisfaction, is the only retailer to receive top marks for price transparency and for the selection of tariff plan options.

In fact, Costco is by far the most popular individual hearing aid retailer in our survey.

Perhaps that’s why wholesale clubs topped the chart for overall satisfaction by type of retailer, rated by 24,483 members, topped only by the Veterans Administration. For those who qualify, the Veterans Administration is also a good option.

Our reviews of individual hearing aid retailers include, in alphabetical order, Audibel, Beltone, Connect Hearing, Costco, HearingLife, HearUSA, Miracle-Ear, Sam’s Club, Starkey Store, and TruHearing.


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