The Hearing Industries Association (HIA) has announced that a group of leading consumer organizations, hearing care professional organizations, hearing aid manufacturers and retailers have launched a new national campaign, “Hear Well”, to educate the public about hearing loss and the critical role of hearing. professionals play in the identification and treatment of this common medical condition.
“The benefits of seeing a licensed hearing care professional cannot be underestimated,” said Kate Carr, president of HIA, a trade association that represents manufacturers, distributors and suppliers of hearing aids, implants and other hearing aids. and related products. “The ‘Hear Well’ campaign educates people on the importance of consulting a hearing care professional to understand their unique hearing loss before making a decision about their treatment plan.”
In a 2021 survey of more than 15,000 households by HIA, 91% of hearing aid owners said they were satisfied with their hearing care professional.1 A hearing care professional includes an ear, nose and throat (ENT) specialist, an audiologist and a hearing care professional. An estimated 48 million Americans have some form of hearing loss 2, making it one of the most prevalent medical conditions in the country. According to additional research by HIA, one in five adults over the age of 55 have never had a hearing test and one in four have not had a test in the past decade, despite the rate of high incidence.
“Untreated hearing loss can lead to other health problems, including depression, cognitive decline and the risk of falls,” said Barbara Kelley, executive director of the Hearing Loss Association of America (HLAA), an organization that supports the campaign. “There is no single solution to hearing loss that works for everyone, and a trusted hearing care professional can be an important part of any treatment plan.”
“Healthy hearing means not waiting to have your hearing checked until the hearing loss is so severe that it affects your ability to participate in your job, in social events that you enjoy, or in conversations with loved ones” , said Sarah Sydlowski, AuD, PhD, MBA, president of the American Academy of Audiology (AAA). Sydlowski is also Director of Audiology for the Hearing Implant Program, Director of Audiology Innovation and Strategic Partnerships, and Associate Director of Improvement at Cleveland Clinic. “Assessing your hearing opens the door to recommendations for improving your hearing health and function and can offer guidance for protecting your hearing to ensure it can serve you well throughout your life.”
“Hearing loss treatment continues to improve for all types of loss. It is critical that patients see a hearing care professional in order to receive the most accurate diagnosis and treatment for their condition,” said James C. Denneny, MD, EVP/CEO, American Academy of Otolaryngology-Head and Neck Surgery.
“Addressing their hearing loss provides immeasurable benefits to a person and to their safety, relationships, productivity, overall health and well-being. This relies on having hearing tested through a qualified hearing care provider to identify hearing loss early and take proactive steps to minimize any disruption to daily life and well-being,” said Annette Cross. , BC-HIS, Board Certified Hearing Aid Specialist and Owner. /president of Provincial Hearing Services in Nova Scotia, Canada.
The “Hear Well” campaign will educate the public through an integrated, cross-platform approach using social media, traditional media and paid advertising. The campaign is sponsored by the HIA and its members. Other campaign partners joining the effort include the Academy of Doctors of Audiology (ADA), Alexander Graham Bell Association for the Deaf and Hard of Hearing, American Academy of Audiology, American Academy of Otolaryngology-Head and Neck Surgery, the American Cochlear Implant (ACI) Alliance, American Speech-Language-Hearing Association (ASHA), Coalition to End Social Isolation & Loneliness, the Ear Community, Healthy Hearing, Hearing Health Foundation (HHF) , Hearing Loss Association of America (HLAA), International Hearing Society (IHS), National Council on Aging, National Grange and RetireSafe.
To learn more about this campaign and download campaign materials, please visit: www.Hearing.org.
- Powers TA, Carr K. MarkeTrak 2022: Navigating the Changing Hearing Care Landscape. Audience review. 2022;29(5):12-17.
- Lin FR, Niparko JK, Ferrucci L. Prevalence of hearing loss in the United States. Arch Med Intern. 2011;171(20):1851–1853.