Hearing Aid Updates: ‘Interesting’ New Developments for Hearing Loss


On average, a person takes between 7 and 10 years to seek help for their hearing. In the UK, hearing loss in particular has become a significant problem for many aging residents, with over 12 million people affected by the problem. As the problem has grown, so too has the technology that can help combat it.

Speaking to Express.co.uk, Katie Ogden, head of training for ReSound, described how hearing aids have evolved from an “ear trumpet to a digital device that can do more than just turn up the volume”.

She said: “As industrial technology has evolved, so too has the technology that exists in hearing aids, which is often overlooked in the tech world.

“In fact, the evolution of hearing aids is incredibly fast. Most manufacturers will launch new technological advancements on average every two years with several mini-launch in between. »

Today, people who need hearing aids can benefit from a multitude of modern technologies, such as invisible aesthetics, as well as Bluetooth and rechargeable elements.

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She said, “Advances in technology allow us as audiologists to be very specific in meeting individual hearing needs.

“For some it’s hearing better on TV, for others it’s getting out and socializing. Our hearing is a very emotional and personal experience.

“As audiologists, these advancements give us the tools in our toolbox to really address what needs improvement for that specific person and their individual needs.”

Ms Ogden added that people should be ‘realistic in their expectations’ when using new technology because it takes ‘a bit of time for the brain to adjust’ to hearing sounds it hasn’t heard. since a long time.

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“The audition is very personal – find what’s right for you and take that step, don’t wait 10 years.”

As for what the future holds, the hearing care professional said she was “just amazed as the next hearing care professional at the evolution of products and offerings.”

She added that manufacturers such as the GN Group are currently exploring ways to improve the charging function and aesthetics of hearing aids, which can sometimes be “stigmatised”.

The methods by which companies are looking to advance this include changing the look of size, shape, colors, and evolving more personalized product offerings.

Meanwhile, the use of apps and direct streaming continues to grow and empower end users, giving them more control over what they want to hear and how they can hear it.

Anyone concerned about their hearing should have a hearing evaluation as soon as possible.

These can be done by the following methods:

  • Book a free test online
  • Book directly with an independent hearing care professional
  • Find a professional who can come directly to your home
  • Arrange an appointment with your GP who can then put you on the way to the NHS
  • Visit your local store that offers hearing assessments

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