A THIRD of people (35%) say sounds can help trigger happy memories, Specsavers reveals, with eight in 10 saying music can improve their mood in unexpected ways.
Despite this, our hearing is something most people often take for granted.
That’s why on this World Hearing Day (March 3), Specsavers audiologists in Letterkenny and Donegal Town are encouraging people to take action to protect their hearing so they can continue to be transported to those happy times. of their life.
Research shows how important sound is to our memory and emotional well-being. 70% of people say their favorite song can bring them back to key moments and 79% of people say music has the ability to change their mood in unexpected ways. 82% also say they believe music is one of the most powerful ways to evoke emotion.
In fact, one in 10 people (11%) say sounds trigger happy memories for them every day, and two-fifths (41%) say it happens a few times a week.
Of all the senses, sound is the most capable of triggering happy memories (35%), followed by smell and sight (both 22%). 78% of people say that as they get older they treasure happy memories more, which is why it’s so important that we do all we can to take care of our hearing.
Protecting your hearing is important not only for day-to-day communication, but also to help preserve the ability to connect with others and our memories in music.
Martina McNulty, Senior Audiologist at Specsavers Letterkenny and Donegal Town, says: “Two-thirds of people (64%) said losing their hearing would impact their mental health, combining this with the relationship between sound and memory and the link between hearing loss and dementiait is so important that we do everything we can to protect and preserve our hearing.
“We can do this by getting regular hearing checks, making sure not to listen to music or the TV too loudly, and making sure to wear hearing protection when we are going to be surrounded by loud noises.”
Specsavers offers custom hearing protectors that provide an individual and unique fit with guaranteed levels of protection. Its audiologists can take a mold of your ear to get a good acoustic seal and ensure a perfect fit every time.
To celebrate World Hearing Day, all this week Specsavers Audiology in Letterkenny and Donegal Town will be offering a £100 discount on any hearing aid fitting.
For more information, book a hearing test or find out more about the range of hearing protection on offer, visit www.specsavers.ie/hearing.
Specsavers Letterkenny: (074) 916 7040
Specsavers Donegal Town: 0749742686
*All stats captured in surveys of 2,000 people conducted by OnePoll on behalf of Specsavers in August and November 2021
Specsavers Audiology is offering €100 off hearing aids for World Hearing Day was last modified: March 1, 2022 by