What are the benefits of a diverse hearing aid product suite?

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Audiologists hear a lot of bold claims from various hearing aid manufacturers, and many of these claims turn out to be true. Particularly among the top five companies, innovations have come at a rapid pace. Inevitably, strengths and weaknesses emerge and strict product fidelity is replaced by diverse product suites.

As head of audiology at GN Hearing, maker of the ReSound and Beltone brands (among others) Laurel A. Christensen, Ph.D. readily admits that “everyone makes a good hearing aid.” However, she qualifies this statement by adding, “However, they are not all the same.”

While many audiologists stick with one main brand, it’s also common to see three or four others on hand to meet different client needs. “We’re releasing new releases more often than 10 years ago,” says Christensen. “We see new releases every six months at least from companies. They update their software and there are new things to learn. To be truly good and versed, most practices have at least a second and third mark that they use as well. We are all known for different things.

Christensen’s own GN Hearing doesn’t do a lot of pediatrics, “so if you’re going to do adult and pediatrics, you’re not just going to get ReSound.” From there, it’s a matter of choosing based on a company’s value proposition. Some questions to ask when expanding the product line: 1) What specifically do they bring to the practice? ; 2) Will they help you grow your business? ; and 3) Will they help you generate traffic?

“Some companies hire sales people who will come and help you train your front office staff, help you grow your business, help you understand your finances, and help you open satellite practices and practices,” says veteran Christensen. Of the industry. nearly 35 years with nearly two decades at ReSound. “Many choices about who you do business with are not directly related to hearing aids. They have to do with the value that the business brings.

Audiologists looking for a particularly robust virtual/remote system have sought to expand their product offering with ReSound Assist live assistance, one of the many features offered by GN Hearing/ReSound that can add value to practice. “My favorite feature of ReSound Assist Live Assistance is that you can provide the same quality of service in person and remotely through their phone,” says Esther Kim, Au.D., CCC-A, Hearts for Hearing, Oklahoma City, Okla “The patient can still be in the comfort of their own home, and we can really understand what’s going on. It’s a win-win situation.

Since audiologists seek win-win innovation, spreading the news and showing how it helps clinical and business operations is half the battle. After all, no one wants to miss this. “You can convince people to try new things when important new innovations come to market,” confirms Christensen. “Substantial innovations such as directional microphones and open hearing aids are two examples. When ReSound released the first open hearing aid, it completely changed the industry. Instead of in-the-ear hearing aids, audiologists have turned to smaller behind-the-ear units with thin tubes.

When ReSound perfected its BlueTooth connectivity, it led to massive growth, primarily due to tremendous end-user satisfaction. These days, ReSound is once again looking to push progress with its ReSound ONE™ with M&RIE (Microphone & Receiver-In-Ear), a new class of hearing aid with a microphone and receiver positioned inside the ear. ‘ear.

“The receiver allows people to regain true spatial awareness,” says Christensen. “It goes way beyond location. People can tell the sound coming from left and right. They can tell that with any hearing aid, but what they can’t tell is how far away he is – depth perception…he also has good hearing in noise, as well as very good wind noise reduction as the microphone is actually in the ear sheltered from the wind. »

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